Die Philosophie von OC&C Strategy Consultants ist es, jedes Problem als einzigartig zu behandeln, indem wir unseren Kunden maßgeschneiderte Lösungen anstelle von generischen Paketen anbieten.
Diese Auswahl an OC&C-Publikationen veranschaulicht unsere Fähigkeit, kreativ zu denken, neue Erkenntnisse zu generieren und eine neue Sichtweise auf das etablierte Denken zu vermitteln.
In diesem Bereich kannst Du mehr über unsere strategischen Erkenntnisse erfahren und Publikationen herunterladen; kurze provokante Zeilen, die wir als Denkanstoß für unsere Kunden schreiben.
Ready for the storm
Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
TICC sector perspectives to navigate a pandemic
Operational and financial solutions to emerge stronger from the crisis
Opinion: The new channel split is buying vs shopping
Online retail took a big step forward during lockdown but it still cannot capture the experience of shopping, while physical retail faces its own post-pandemic challenge
B2B Pricing with COVID-19
Lockdowns have had huge immediate impact on business activity with great uncertainty on when “normality” will return, combined with the prospect of a longer-term recession. Many companies are facing severe short-term pressures, and understandably look to pass this on to their suppliers via price negotiations. So how should B2B companies think about reacting to pricing pressures?
Return to the road
As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads. But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.
(re)Starting with a clean sheet
As many businesses try to plot their way out of the Covid 19 nightmare, they are focusing on the practicalities of how to reopen, deliver on customer promise and expectations, navigate government support schemes and manage the all important cashflow throughout.