OC&C advises Quadrant Private Equity on the successful sale of Prime100

We are pleased to congratulate Quadrant Private Equity on the successful sale of Prime100, a leading fresh pet food company, to Colgate-Palmolive. OC&C provided commercial vendor due diligence support to Quadrant for this transaction with Mark Blackwell , Maurice Violani and Julie Preston leading the local team and Tom Gladstone assisting globally.

Proudly 100% Australian-owned, with products that are 100% Australian-made, Prime100 specialises in premium, vet-endorsed single-protein diets tailored for dogs with specific dietary needs. The company has experienced significant growth, with products available through major Australian retailers and a successful expansion into the United States. Under Quadrant’s ownership since 2021, Prime100 has tripled in scale, cementing its position as a leader in the premium fresh pet food category.

This transaction marks another milestone for Quadrant, reinforcing its pedigree in the sector, having  previously scaled and sold City Farmers for $205 million in 2014 and VIP Pet Foods for $1 billion in 2017.

With such strength and innovation in the sector, we look forward to seeing what’s next for both Prime100 and Colgate-Palmolive as they continue to shape the future of pet nutrition.

OC&C and Private Equity

We are a leading global strategy consultancy with deep expertise in the pet and consumer goods sectors, working with both major global corporations and local champions. In private equity, we have commercially advised on more than 500 successful transactions over the last five years, encompassing sell-side and buy-side roles.

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• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
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