Artigo quarta-feira 16th novembro 2022

Lifelong Loyalty

With a world full of choice at the tap of a finger, it’s easy to see how retaining customers has become extremely challenging and an area of great business attention.

Despite a hyper-competitive environment across the Retail, Travel and Hospitality sectors, lifelong customer loyalty shouldn’t be deemed unattainable.

Loyalty programmes have long been used as a mechanism to secure customer loyalty and many have become significantly more sophisticated in recent years.

Many companies are acutely aware of their value. Between 2017 and 2021, the references to ‘loyalty programmes’ in annual reports of major UK retail, travel and hospitality businesses doubled.

While the travel sector led the way, recent innovation has been greatest in sectors adopting loyalty for the first time – such as quick serve restaurants and apparel retailers, with app-based programmes rapidly gaining tens of millions of members, supporting regular digital engagement and material improvement in sales.

Our latest insight unpicks what it takes to generate value from a loyalty programme.

If you’re currently considering what a loyalty, membership or subscription programme could do for your business we’d be delighted to discuss and share our perspectives.

Artigos sugeridos

Ver todos os artigos

quarta-feira 27th novembro 2024

10 Golden Rules for Digital Marketing Success

In an increasingly competitive and oversaturated digital market, brands must focus on creating a winning digital marketing strategy to stand out from the crowd. Here,...
Ler o artigo

terça-feira 30th maio 2023

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
Ler o artigo

segunda-feira 6th fevereiro 2023

7 key reflections for the retail sector

Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
Ler o artigo

segunda-feira 28th junho 2021

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury...
Ler o artigo