OC&C advises Rotrip on the sale of Viabus to Armira

We are pleased to congratulate Rotrip on the sale of Viabus to Armira. OC&C provided commercial support to Rotrip to support this transaction.

Viabus is the undisputed market leader in guided tours for young-senior and senior travellers in the Netherlands, offering coach, plane, and cruise trips of varying lengths across Europe and beyond. Viabus serves their loyal customer base through their well-known brands Bolderman, effeweg, Destimundo, Diogenes Groups & Incentive Travel and Van Nood Reizen.

Armira is a Munich-based investment holding focused on long-term investments in privately held, mid-sized businesses across the DACH region and beyond. Its investment in Viabus will support the company’s continued growth and product innovation, as it expands its footprint in the evolving European landscape.

OC&C supported Rotrip and Viabus with commercial vendor due diligence, drawing on our experience in leisure, mobility and transport services to highlight the strength of Viabus’s platform, its growth potential, and its role in shaping the future of guided group tours.

OC&C and Private Equity

We’re a leading global strategy consultancy with deep expertise in the Leisure and Mobility  sectors. We work with both major global corporations and innovative scale-ups. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

How we can help:

• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target.
• We can translate your investment thesis into an actionable 3–5 year value creation plan.

For more details on our experience in this space, get in touch with our experts, or email [email protected].