Recalculating Route: Australian Automotive Retail Speedometer 2026

Australia’s automotive retail market has entered a new era. Electric vehicle adoption is accelerating, Chinese automotive brands are gaining ground, and AI is changing how consumers research and purchase their next car.

Drawing on insights from more than 8,000 consumers globally, including 2,000 Australians, OC&C’s Australian Automotive Retail Speedometer 2026 explores the changing dynamics of the market and the implications for manufacturers, dealerships and service providers.

The report examines the forces driving EV adoption, the growing acceptance of new automotive brands, the influence of AI on the buying journey, and the opportunities emerging beyond the point of sale.

As affordability, reliability and convenience become increasingly important, automotive businesses must look beyond immediate sales to build lasting customer relationships and capture lifetime value.

Download the report to explore the findings and what they mean for the future of Australian automotive retail.