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啤酒、葡萄酒和烈酒

为行业领导者提供深厚的市场经验和可行的成功策略
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战略如何成为一个可以推广的故事?又如何识别和利用有吸引力的利润池?如何通过全球平台创造本地相关性?这些只是我们帮助客户弄清真相的一些紧迫问题。

在过去 35 年里,我们与行业领先企业(从大型场外和场内零售商到重要的饮料专家)进行了广泛合作,对主要客户渠道有了全面的了解。我们的团队在品类增长和市场策略方面拥有丰富的经验。我们为能够在渠道关键点、大客户管理、商业效率、贸易条款和网络优化方面为客户提供支持而感到非常自豪。

我们能提供 什么帮助

  • 01

    整体业务增长和竞争定位

  • 02

    品牌和产品组合开发

  • 03

    重新定义您的制造策略

  • 04

    利用数字技术在销售和营销中的潜力

  • 05

    地域和渠道扩张

  • 06

    市场路线和渠道策略

  • 07

    重新思考商业职能和销售队伍的有效性

  • 08

    最大化合作机会的价值

  • 09

    收购、协同效应评估、整合和撤资

  • 10

    战略组织设计与变革

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联系我们的 啤酒、葡萄酒和烈酒 团队

建议性 报告

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星期四 2nd 11 月 2023

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing...
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星期四 19th 1 月 2023

Opportunities & New Frontiers in Pet

In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
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星期一 10th 10 月 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst...
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星期三 22nd 6 月 2022

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming...
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建议性文章

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星期三 19th 7 月 2023

Winning through the squeeze

The last 12-18 months have seen global levels of inflation that we haven’t experienced for 40 years, which has required rapid and drastic actions...
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星期五 26th 2 月 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
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星期四 29th 10 月 2020

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments...
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星期二 24th 3 月 2020

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to...
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