Consumer Goods

Beer, Wines & Spirits

Serving industry leaders deep market experience and actionable strategies for success
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  • How does a strategy become a story to sell?
  • How do you identify and exploit the attractive profit pools?
  • How do you create local relevance through global platforms?

These are just some of the burning questions we help our clients get to the bottom of.

Having worked extensively with leading players in the industry, from the major off-trade and on-trade retailers to key drinks specialists, we’ve developed a comprehensive understanding of key customer channels over the last 35 years.

Our team have extensive experience in category growth and route-to-market strategies. We take great pride in supporting clients across channel focus, key account management, commercial effectiveness, trade terms and network optimisation.

How we can help

  • 01

    Overall business growth and competitive positioning

  • 02

    Brand and portfolio development

  • 03

    Redefining your manufacturing strategy

  • 04

    Harnessing the potential of digital technology in sales and marketing

  • 05

    Geographic and channel expansion

  • 06

    Route to market and channel strategies

  • 07

    Rethinking commercial functions and sales force effectiveness

  • 08

    Maximising the value from partnership opportunities

  • 09

    Acquisition, synergy evaluation, integration and divestment

  • 10

    Strategic organisation design and change

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Contact our Beer, Wines & Spirits team

Suggested reports

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Thursday 2nd November 2023

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing...
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Thursday 19th January 2023

Opportunities & New Frontiers in Pet

In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
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Tuesday 6th December 2022

The big squeeze

In collaboration with our long-standing partners The Grocer, we’re delighted to share our annual Food and Drink Top 150 report. Despite having to adapt...
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Monday 10th October 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst...
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Suggested articles

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Wednesday 19th July 2023

Winning through the squeeze

The last 12-18 months have seen global levels of inflation that we haven’t experienced for 40 years, which has required rapid and drastic actions...
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Friday 26th February 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
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Thursday 29th October 2020

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments...
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Tuesday 24th March 2020

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to...
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