与食品和饮料专家一起为您的战略增添动力
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自 35 年前成立以来,食品饮料一直是我们的核心行业。从那时起,我们就一直在帮助品牌、自有品牌和农业企业中的新兴企业、国民品牌以及世界领袖、领导者。我们的经验和专业知识涵盖整个价值链,从源头供应一直到客户交易。我们与零售商、食品服务企业和零售/预售企业合作,从而确保我们对主要客户渠道有全面的了解。

我们还跨越了人用食品和饮料的范畴,成为全球宠物食品市场领先的咨询公司。通过与领先的数字企业合作,我们始终领先一步,发展我们自己的专有洞察力,以确保我们站在技术和消费者行为变化的最前沿,为我们的客户创造机会。

我们能提供 什么帮助

  • 01

    整体业务增长和竞争定位

  • 02

    品牌和产品组合开发

  • 03

    最大限度地发挥自有品牌的潜力

  • 04

    利用数字技术在销售和营销中的潜力

  • 05

    地域和渠道扩张

  • 06

    市场路线和渠道策略

  • 07

    重新思考商业职能和销售队伍的有效性

  • 08

    最大限度地提高与零售和批发贸易的客户合作关系的价值,包括品类管理和商业条款

  • 09

    收购、协同效应评估、整合和撤资

  • 10

    战略组织设计与变革

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联系我们的 食品饮料 团队

建议性 报告

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星期四 2nd 11 月 2023

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing...
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星期四 19th 1 月 2023

Opportunities & New Frontiers in Pet

In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
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星期一 10th 10 月 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst...
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星期三 22nd 6 月 2022

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming...
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建议性文章

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星期三 19th 7 月 2023

Winning through the squeeze

The last 12-18 months have seen global levels of inflation that we haven’t experienced for 40 years, which has required rapid and drastic actions...
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星期五 26th 2 月 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
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星期四 29th 10 月 2020

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments...
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星期二 24th 3 月 2020

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to...
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