消费品

我们是一支以人为本、以顾问为次的团队,致力于与消费品行业各类别的从业者建立合作关系,其中既有突破性消费品牌的新兴制造商,也包括寻求为行业带来变革的老牌全球企业。

我们一方面与生产商和制造商合作,另一方面与零售商和休闲业经营者合作,因此对行业了解深入,使我们对如何推动增长和业绩拥有独特见解。

我们将经验、热忱和个人承诺相结合,因而能够与客户建立成功的合作伙伴关系,在各类重大问题上做出决定性变革,范围涵盖该行业的多元化产品:

  • 整体业务增长和竞争定位
  • 品牌和组合开发
  • 自有品牌潜力最大化
  • 利用数字技术在销售和营销方面的潜力
  • 地理和渠道扩展
  • 市场路径和渠道策略
  • 重新思考商业职能和销售队伍的有效性
  • 与零售和批发贸易的客户合作关系的价值最大化,包括类别管理和商业条款
  • 收购、协同效应评估、整合和剥离
  • 战略组织设计和变革
无论是充满渴望和雄心勃勃的新兴初创企业,还是老牌世界企业,我们的经验和对客户的个人承诺指导我们就关键问题开展工作

我们的思考

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened


跨越信任的鸿沟

在2013-2015年暂缓增长之后,中国奢侈品市场又重拾光彩,涨幅显著


Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media


Action stations

全球50强报告是我们对全球50大快速消费品企业的年度简介。该报告已进入第16个年头,是了解快速消费品行业的统计数据和重大主题的首选来源。


The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail


Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market


Ice and a city slice

Neighbourhoods hold the key to growth for premium spirits brands


Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector


Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.


Working up a six pack

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying


Bits & bytes

The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.


Kill or Cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change


Ripe for the picking?

Globally, the organic wave seems to have swept across all things food


New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.


Serving up a winner

China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines


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