消费品

我们是一支以人为本、以顾问为次的团队,致力于与消费品行业各类别的从业者建立合作关系,其中既有突破性消费品牌的新兴制造商,也包括寻求为行业带来变革的老牌全球企业。

我们一方面与生产商和制造商合作,另一方面与零售商和休闲业经营者合作,因此对行业了解深入,使我们对如何推动增长和业绩拥有独特见解。

我们将经验、热忱和个人承诺相结合,因而能够与客户建立成功的合作伙伴关系,在各类重大问题上做出决定性变革,范围涵盖该行业的多元化产品:

  • 整体业务增长和竞争定位
  • 品牌和组合开发
  • 自有品牌潜力最大化
  • 利用数字技术在销售和营销方面的潜力
  • 地理和渠道扩展
  • 市场路径和渠道策略
  • 重新思考商业职能和销售队伍的有效性
  • 与零售和批发贸易的客户合作关系的价值最大化,包括类别管理和商业条款
  • 收购、协同效应评估、整合和剥离
  • 战略组织设计和变革
无论是充满渴望和雄心勃勃的新兴初创企业,还是老牌世界企业,我们的经验和对客户的个人承诺指导我们就关键问题开展工作

我们的思考

2020年3月25日

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

2020年3月4日

Meat substitutes

The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype

2019年12月18日

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

2019年12月11日

Transform or bust

FMCG market leaders cannot tweak their way out of revenue tight spots

2019年10月7日

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

2019年10月2日

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

2019年7月25日

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

2019年7月12日

见证收获

全球50强报告是我们对全球最大的50家快消品企业的年度快照。如今,它已成立17年,是塑造该行业的统计数据和重大主题的重要来源

2019年7月8日

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

2019年7月2日

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

2019年6月12日

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

2019年6月4日

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

2019年5月30日

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

2019年5月24日

无国界的一代

新一代进入消费领域,关于Z一代的讨论充斥着神话和误解。他们会扼杀商业街还是拯救环境?他们会从手机上抬起头来吗?

2019年2月21日

A house view on China's Plan for the Great Bay Area

When the 36km bridge connecting Guangdong, Hong Kong and Macau was completed last October, people were pondering about the impact on the Great Bay area.

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