Articles
Thursday 13th February 2025
From Hype to Reality: Reassessing the D2C Model in Sports
While D2C has often been hailed as the ‘next big thing’ in sports, the reality of building and monetising a successful D2C platform has...
Wednesday 5th February 2025
Fundamentals of the Target Operating Model
A Target Operating Model (TOM) is a strategic blueprint that defines how an organisation operates to deliver on its business objectives. It acts as...
Monday 20th January 2025
Navigating AI Adoption in Professional Services
The rapid rise of artificial intelligence (AI) over the past few years has presented extraordinary opportunities for Professional Service firms – though it has...
Monday 6th January 2025
Investing Strategically in Price, Promotions and Loyalty
Retailers face immense pressure to compete aggressively on price, lock in customers through attractive loyalty benefits, and trade the business hard through promotions. Billions...
Wednesday 27th November 2024
10 Golden Rules for Digital Marketing Success
In an increasingly competitive and oversaturated digital market, brands must focus on creating a winning digital marketing strategy to stand out from the crowd. Here,...
Thursday 14th November 2024
The Ingredients Landscape: Growth, Trends and Opportunities
The ingredients market is experiencing robust growth, driven by evolving consumer preferences and structural market dynamics. As of 2024, the global ingredients market, particularly...
Monday 30th September 2024
The New Codes of Premiumization
Over the past two decades, premiumization has been a driving force in the alcoholic beverage industry as consumers are increasingly looking to higher-quality products....
Thursday 19th September 2024
Investment Opportunities in Energy Transition
It is widely understood that the global energy transition creates many potential pockets of investment - read on for our analysis of the key...
Wednesday 28th August 2024
Investing in Consumer Apps: The Next Hotspots for Growth
In our latest thinking, we’ve identified the next cohort of consumer apps that represent hotspots for investment.
Friday 19th July 2024
The Ivory Tower Rethought
While GenAI finds its footing in the world of white-collar work, firms have a critical window of opportunity to develop their response and harness...
Thursday 20th June 2024
Calmer Waters Ahead?
As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global...
Thursday 6th June 2024
From Clicks To Connection
Marketing and advertising is undergoing significant change, as audience attention shifts, buyer attitudes evolve and tech firms and tech advances open up new possibilities.
Friday 22nd March 2024
The Future of Personalised Pricing
As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with...
Tuesday 6th February 2024
Cybersecurity’s next winners – Specialist Service Partners and MSPs/VARS
Why these two models are best placed to outperform
Tuesday 26th September 2023
Mind the Gap
How L&D vendors must evolve to win in the new learning ecosystem
Thursday 3rd August 2023