OC&C advise Parfums de Marly on recent acquisition of majority stake by Advent International 

We’re pleased to congratulate Parfums de Marly and INITIO Parfums Privés, the French fragrance brands owned by Julien Sprecher, on Advent International’s majority stake. We provided sell-side support during the process.

Parfums de Marly, created in 2009 by Sprecher, is a French fragrance brand inspired by the 18th century, combining classic and contemporary. Initio Parfums Privés was founded six years later, born from a desire to create functional fragrances that trigger an emotional and physiological reaction.

The Partnership is expected to accelerate the brand’s global growth.

OC&C is a leading strategy consultancy in the Premium Beauty sector, working with both major global corporations and local champions. We have advised investors on some of the largest transactions worldwide in recent years.

OC&C and Private Equity

We are a global strategy consulting firm, working in close partnership with our clients to deliver outstanding results. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles:

• We provide commercial due diligence and vendor due diligence for transactions and refinancing.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target.

For more detail on our experience in this space get in touch.