Globally, the organic wave seems to have swept across all things food. From farm produce, to meat, to seafood, to dairy, ‘going organic’ is transitioning from being a fad to a way of life. A heightened sense of environmentalism along with widespread alarm at the prospect of ingesting pesticide residue or preservatives is prompting a shift to safer, more natural options.
India is playing a part in this global story by supplying large quantities of organically grown non-GMO produce to the USA and Europe, which together are about 90% of the market. But an interesting story is unfolding back home – India is in fact consuming organic food faster than it is exporting it. It is also home to a sizeable latent demand waiting to be unlocked, making India an organic market that may be ripe for the picking.
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