His retail client work spans the full ecosystem, through range development, proposition design and delivery, channels to market and operating logistics. He supports our clients in the development of actionable strategies that are challenging but sympathetic to the operational realities and culture of their business.

He has recently combined these skills to deliver rapid transformation and turnaround plans for retailers across Europe.


  • Javelin Group
  • Lloyds Banking Group Wholesale and International Banking
  • MA Geography, Cambridge University

We believe that successful strategy blends science and art. The most value is created when the outputs of rigorous analysis are translated into a clear and simple language that the entire organisation understands and is fully bought in to delivering.