Report Monday 20th February 2023

Doing more with less

Overproduction is a long-lasting, deep-rooted problem for brands.

15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated.

This is both a huge sustainability problem and a costly commercial one. Yet improving buying processes to better align with future demand can enable brands to reduce wastage, improve operating efficiency, and ultimately drive value.

Following on from our insight on Sustainability in Fashion, our collaborative study with WGSN demonstrates how moving to demand-led planning with more accurate forecasting data can tackle the issue head on. By implementing AI informed models, brands can be confident in their decision-making and weave together commercial and sustainability goals.

It is time to evolve the planning model and create new ways of working which are more efficient and better for the planet.

We’ve put together 5 primary ways brands can optimize their operating model.

Key Contacts

Coye Nokes

Coye Nokes

Partner

Suggested reports

View all reports

Tuesday 30th January 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
Read the report

Thursday 23rd November 2023

OC&C Retail Proposition Index 2023

We’re delighted to share the OC&C Retail Proposition Index, which anoints this year’s winning retailers in the eyes of consumers, and also highlights the key...
Read the report

Friday 21st October 2022

All about value

In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a...
Read the report

Thursday 20th October 2022

Moving consumers to sustainable choices

The UK retail sector has set itself an ambitious target of being net zero by 2040. It’s become clear the sector cannot achieve this...
Read the report