Report Monday 11th February 2019

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”. However, just like the early internet and indeed quantum mechanics, lots of people have no idea in practice what it is nor what it could mean. Many corporate decision makers remain in the dark as to how to harness AI in aid of a competitive advantage. We are shedding unique light on this…

  • 71% of our respondents say that they have adopted AI already in their businesses
  • Spending on AI has been huge: $219bn was spent by businesses on AI globally in 2018, equivalent to c.7% of total enterprise IT spend
  • …But we see that executives fear the competitive threat that AI brings: 86% think they have missed business opportunities by not using AI sooner
  • 85% think that new entrants will overtake their competitive position due to their use of AI

But there’s a way forward. Getting to grips with AI requires first and foremost to understand what AI is in practical terms, and appreciating a fundamental truth: AI is about data and analytics. Armed with a few fundamental principles around data and analytics, one may begin to think through, and exploit, AI’s potential.

We can help you do this. Our ground-breaking research demystifies AI, and sets out how to get started with your data infrastructure and advanced analytics capability. The report walks you through our “AI playbook” – a critical first step into the light. Ignore the AI revolution at your peril.

Key Contacts

James Walker

James Walker


David Zdravkovic

David Zdravkovic

Chief Analytics Officer

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