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With retailers becoming increasingly global, it’s vital they ensure that new roll-out policies incorporate differentiation and personalisation into their plan.
Balancing this individualisation with brand consistency is not always easy, but there are certain ways you can help augment your position in a new market:
- Choosing the correct selection of logistics and payments providers, which are relevant to both the local market and their product category and price points
- With time, introducing a local Customer Service with marketing communications, specifically for the local audience, backed by the right assortment, appealing to specific tastes and preferences
- A local PR campaign to widen outreach and spread brand awareness in the region
If you want to find out more, or you’re interested in developing a roll-out strategy, get in touch at: