Analytics

We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.

Our Analytics team addresses the most complex strategy questions such as:

  • Loyalty and customer segmentation
  • Range and pricing
  • Yield optimisation
  • Marketing effectiveness
  • Workforce optimisation
  • Location and network strategy
  • And many others

All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.

For organisations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:

  • Process, organisational design, data culture and tech stack reviews
  • Opportunity identification
  • Roadmap for implementation and conditions for success
We help clients realise the potential of their data using analytics and AI

Our thinking

Wednesday 25 March 2020

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

Sunday 29 September 2019

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months

Thursday 19 September 2019

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed

Thursday 30 May 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

Thursday 23 May 2019

Managing CPGs for margin growth

There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter

Tuesday 21 May 2019

7 surprising facts about grocery price optimisation

It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation

Thursday 25 April 2019

Mend not end - designing the 21st century sales force

Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”

Monday 15 April 2019

Putting the AI in retail (Yes, there's an a and I in retail)

Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence

Thursday 11 April 2019

SKU cannot negotiate with gravity

“The odds catch up. Probability is like gravity: you cannot negotiate with gravity.”

Tuesday 26 March 2019

The era of the dynamic menu is upon us

McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time

Monday 11 February 2019

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”

Thursday 04 October 2018

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Wednesday 26 September 2018

Do humanities matter in a world of AI?

There’s growing evidence that government’s view on the skills required to address Britain’s productivity shortfall

Monday 03 September 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Friday 31 August 2018

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

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