News Friday 22nd September 2017

China’s new middle class swaps karaoke for cruise holidays and thrilling rides, survey shows

China’s leisure market has overtaken Japan in terms of total expenditure to rank No 2 globally, trailing the US.

“What becomes apparent is the pivot towards newer experiences such as cruises and theme parks, which people perceive to offer high value for money,” said Pascal Martin, Partner.

“Customers say they expect to spend a lot more on these categories in future, compared to more traditional forms of entertainment such as karaoke,” he said.

Refer to full article here (external link – SCMP)

Key Contacts

Pascal Martin

Pascal Martin


Suggested news

View all news