OC&C Support Acquisition of Joolz by Bugaboo

We are pleased to have supported the recent acquisition of Joolz by Bugaboo, a portfolio company of Mubadala Capital.

Founded in 2004, Joolz is a fast-growing premium baby products brand, known for its award-winning strollers and accessories. The company has established a strong presence in its home market of the Netherlands, as well as across Europe, the Middle East, Asia-Pacific, and the U.S. Joolz’s product range includes the Aer, Day, Geo, and Hub models, and the brand is recognised for its distinctive design and commitment to sustainability, with B Corp certification pending.

Bugaboo, a global leader in premium strollers and parenting solutions, was acquired by Mubadala Capital in 2024. The acquisition of Joolz aligns with Bugaboo’s strategy to strengthen its position as a leader in the juvenile products sector.

We are proud to have provided strategic support in this transaction, leveraging our extensive expertise in the Juvenile sector to facilitate a successful outcome.

OC&C and Private Equity

We are a leading global strategy consultancy with deep expertise in the Juvenile sector, working with both major global corporations and local champions. In private equity, we have commercially advised on more than 500 successful transactions over the last five years, encompassing sell-side and buy-side roles.

How we can help:

• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target.

We can translate your investment thesis into an actionable 3-5 year value creation plan.
For more details on our experience in this space, get in touch with our experts, or email [email protected].