成功的品牌不断开拓进取
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技术和消费者购物行为的步伐正在加快,企业必须应对一波又一波的创新和变革。输赢的诞生速度比以往任何时候都快。公司需要大胆应对新技术带来的机遇和挑战,同时保持对核心客户、使命和战略的关注。

我们与平台、品牌和零售商合作,利用其实体和数字渠道的机会,制定制胜战略,并确保运营模式在各个方面发挥作用。我们还支持市场本身进行创新,以保持相关性并且尽可能放大其创造的价值,同时与投资者合作进行该领域最引人注目的交易。

我们能提供 什么帮助

  • 01

    渠道优化战略,尤其关注快速变化的市场和社交商务的作用

  • 02

    绘制客户旅程图并制定客户主张,以满足不断变化的客户需求

  • 03

    市场模型评估

  • 04

    优化最后一公里物流和客户服务

  • 05

    制定战略,利用语音商务的兴起

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联系我们的 数字商务和市场 团队

建议性 报告

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星期二 10th 2 月 2026

Private Equity Transactions 2025

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2025, and a glimpse into what 2026 holds.
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Value Creation in Private Equity Closing the MOIC Gap report front cover

星期一 24th 11 月 2025

Driving Value Creation in Private Equity

Private equity is at a turning point. Fundraising has slowed, exits are bottlenecked, and financial-engineering tailwinds are fading. But opportunity remains for those who...
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星期五 24th 10 月 2025

Navigating the Rise of AI in Marketing: From Hype to Impact

Marketing has always evolved through waves of technological change, from the dominance of mass media to the performance era of digital. Artificial intelligence now...
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星期三 29th 1 月 2025

Private Equity Transactions 2024

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2024, and a glimpse into what 2025 holds...
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星期三 22nd 5 月 2024

Training Transformed – The Skills Gap, AI, and the New Corporate Classroom

The landscape of the Learning and Development (L&D) industry is currently undergoing significant transformation. This change is propelled by a combination of robust market...
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建议性文章

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星期一 29th 6 月 2026

The Future of Music Investment: Value Concentration, AI Disruption and the Shift to Active Ownership

The music industry is at a significant inflection point – comparable in scale to the advent of streaming itself.
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星期五 26th 6 月 2026

AI does not create success – but it amplifies what is creating success: Resilience and Relevance

OC&C partners joined retail industry leaders at the 2025 K5 Future Retail Conference, to explore the forces shaping retail and how leaders can navigate...
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星期四 11th 6 月 2026

The New Luxury Equation: from Awareness to Desirability

A more mature luxury market is reshaping the industry's outlook. While growth can no longer be taken for granted, discussions at the RLC Fashion...
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星期五 8th 5 月 2026

Getting Fit for the Fight

State of the Retail Nation: reflections from retail CEO interviews and the World Retail Congress, Berlin
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星期四 23rd 4 月 2026

Quo vadis, DIY?

German DIY is entering a structurally more demanding phase - one in which legacy strengths such as large-box scale, broad assortments and dense physical...
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