成功的品牌不断开拓进取

技术和消费者购物行为的步伐正在加快,企业必须应对一波又一波的创新和变革。输赢的诞生速度比以往任何时候都快。公司需要大胆应对新技术带来的机遇和挑战,同时保持对核心客户、使命和战略的关注。

我们与平台、品牌和零售商合作,利用其实体和数字渠道的机会,制定制胜战略,并确保运营模式在各个方面发挥作用。我们还支持市场本身进行创新,以保持相关性并且尽可能放大其创造的价值,同时与投资者合作进行该领域最引人注目的交易。

我们能提供 什么帮助

  • 01

    渠道优化战略,尤其关注快速变化的市场和社交商务的作用

  • 02

    绘制客户旅程图并制定客户主张,以满足不断变化的客户需求

  • 03

    市场模型评估

  • 04

    优化最后一公里物流和客户服务

  • 05

    制定战略,利用语音商务的兴起

联系我们的 数字商务和市场 团队

建议性 报告

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星期四 20th 8 月 2026

Recalculating Route – Speedometer 2026

The Global Automotive Disruption Speedometer launched in 2019 and is now on its fifth edition. We surveyed over 8,000 drivers, asking ~60 questions on...
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星期二 10th 2 月 2026

Private Equity Transactions 2025

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2025, and a glimpse into what 2026 holds.
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星期一 24th 11 月 2025

Driving Value Creation in Private Equity

Private equity is at a turning point. Fundraising has slowed, exits are bottlenecked, and financial-engineering tailwinds are fading. But opportunity remains for those who...
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星期五 24th 10 月 2025

Navigating the Rise of AI in Marketing: From Hype to Impact

Marketing has always evolved through waves of technological change, from the dominance of mass media to the performance era of digital. Artificial intelligence now...
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星期三 29th 1 月 2025

Private Equity Transactions 2024

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2024, and a glimpse into what 2025 holds...
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建议性文章

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星期四 24th 9 月 2026

Textile EPR in Europe: Why Fashion Needs to Prepare Now

Europe’s approach to textile waste is changing. Under a revised EU Waste Framework Directive, responsibility for the end of a product’s life is shifting...
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星期一 14th 9 月 2026

Widening the Launch Window: Reigniting the Investment Thesis in European Foodservice

At a recent breakfast we hosted in partnership with Goldman Sachs, we brought together leading European private equity investors to discuss a simple question:...
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星期一 29th 6 月 2026

The Future of Music Investment: Value Concentration, AI Disruption and the Shift to Active Ownership

The music industry is at a significant inflection point – comparable in scale to the advent of streaming itself.
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星期五 26th 6 月 2026

AI does not create success – but it amplifies what is creating success: Resilience and Relevance

OC&C partners joined retail industry leaders at the 2025 K5 Future Retail Conference, to explore the forces shaping retail and how leaders can navigate...
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