Article Thursday 25th July 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth — the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China – June retail sales reached 9.8% – better than many expected.

Our recently launched 2019 Global 50 report also highlighted two Chinese companies who are in the global top 50 FMCG companies list – Yili and Kweichow Moutai, both growing at double digits year-on-year. Yili continues to reap the growth from Chinese consumers’ hunger for dairy / nutritional products, while Moutai shows the power of a brand to charge premium in China market.

If you are interested, you can find out more about the latest global FMCG trends in our 2019 Global 50 report.

Suggested articles

View all articles

Monday 30th September 2024

The New Codes of Premiumization

Over the past two decades, premiumization has been a driving force in the alcoholic beverage industry as consumers are increasingly looking to higher-quality products....
Read the article

Wednesday 28th August 2024

Investing in Consumer Apps: The Next Hotspots for Growth

In our latest thinking, we’ve identified the next cohort of consumer apps that represent hotspots for investment.
Read the article

Wednesday 19th July 2023

Winning through the squeeze

The last 12-18 months have seen global levels of inflation that we haven’t experienced for 40 years, which has required rapid and drastic actions...
Read the article

Friday 26th February 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
Read the article