Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Forget omnichannel, it’s time to choose profitable growth
“Being Omnichannel” has morphed over time to become a dangerous pursuit for retailers striving for profitability and growth
Write the launch press release and FAQ to sharpen the first step in product development
Great insight into how AWS is developing such an explosive growth in services. Being clear about what you'd say to the press on launch, and how you'd handle the key questions relevant to many clients
B2B distributors must change their operating model to survive, let alone thrive
One-click ordering has transformed the way customers shop in the B2C space, and the same change is coming to many B2B distributor segments most notably “industrial” and “construction” related products
Artificial Intelligence vs Real Stupidity: Busting 5 myths
AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”
698 Seconds - why less is more when designing your dashboard
698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon
9 golden rules of global retail customer behaviour
We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present
Open Banking Reform: Christmas is coming!
So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform
GDPR - silver linings in the new regulatory playbook
There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."
The market structure chessboard
Does having too many brands mean cannibalisation of sales and inefficient advertising spend? Creating a comprehensive market structure is the starting point of any effective brand portfolio strategy
Inflated expectations
Data is driving more and more business decisions, with increasingly complex models being used to predict and manage costs, demand, staffing levels, revenue targets and a myriad of other things