OC&C Support General Atlantic with Commercial Due Diligence

We are pleased to congratulate General Atlantic on their recent partnership with KAYALI, the fragrance brand co-founded by Mona and Huda Kattan. OC&C Strategy Consultants provided commercial due diligence to support this transaction.

Founded in 2018 under the Huda Beauty umbrella, KAYALI has rapidly emerged as a leading brand in the fragrance industry. Known for its unique approach to modern perfumery, KAYALI has built a loyal global customer base.

General Atlantic, a leading global growth equity firm, will partner with Mona Kattan to jointly steer KAYALI into its next phase of growth. This partnership aims to provide KAYALI with the resources and expertise to expand its global presence and continue its trajectory of innovation.

We look forward to seeing the continued success of both General Atlantic and KAYALI.

OC&C and Private Equity

We are a leading global strategy consultancy with deep expertise in the Consumer sector. Over the past five years, we have advised on more than 500 successful transactions, encompassing sell-side and buy-side roles.

How we can help:

• We help investors identify potential investment themes or assets to target.
• We provide commercial due diligence and vendor due diligence for transactions.
• We can translate your investment thesis into an actionable 3-5 year value creation plan.
• We assist investors with accelerating or improving their portfolio companies’ performance.

For more details on our experience in private equity and consumer goods, get in touch with our experts, or email [email protected].