Partnering to win in retail’s digital age
For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany. However, as quickly as M-commerce has arrived, consumers are already moving on. Voice, social, AI are all trends that are already redefining the retail landscape yet again.
OC&C and Google interviewed dozens of retail leaders from across Europe and surveyed over 6,000+ consumers to discover how this latest wave of change will play out and how retailers can ensure they stay on the right side of the changes taking place. Our research demonstrates that winning retailers are already thinking differently in four key ways:
- Think customer, not channel
- Reinforce your distinctiveness
- Organise around speed and accountability
- Partner to win
Key Contacts
Ankul Wangoo
Associate Partner
Tom Charlick
Partner
David de Matteis
Partner
James Walker
Partner
Suggested reports
View all reports
Tuesday 30th January 2024
Facing the Fashion Future
Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe.
Monday 20th February 2023
Doing more with less
Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This...
Friday 21st October 2022
All about value
In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a...
Thursday 20th October 2022