Insights

A filosofia da ADVISIA OC&C Strategy Consultants é tratar cada problema como único, oferecendo soluções verdadeiramente personalizadas em vez de recomendações genéricas para nossos clientes.


Esta seleção de publicações da ADVISIA OC&C ilustra nossa capacidade de pensar criativamente, gerar novas idéias e fornecer uma nova perspectiva sobre o pensamento comum.

Nesta seção, você pode visualizar e baixar nossos "Strategic Insights"; Pequenas peças provocativas que escrevemos como material para reflexão de nossos clientes.

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Relatórios

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”. However, just like the early internet and indeed quantum mechanics, lots of people have no idea in practice what it is nor what it could mean

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models

Journey to the centre

Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend

Articles

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

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