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Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
TICC sector perspectives to navigate a pandemic
Operational and financial solutions to emerge stronger from the crisis
ICT Services: Financial impacts on a “critical enabler” in a Covid-19 world
This report is a strategic and financial analysis on the potential impact of Covid-19 on B2B-focused ICT businesses
Opinion: The new channel split is buying vs shopping
Online retail took a big step forward during lockdown but it still cannot capture the experience of shopping, while physical retail faces its own post-pandemic challenge
B2B Pricing with COVID-19
Lockdowns have had huge immediate impact on business activity with great uncertainty on when “normality” will return, combined with the prospect of a longer-term recession. Many companies are facing severe short-term pressures, and understandably look to pass this on to their suppliers via price negotiations. So how should B2B companies think about reacting to pricing pressures?
Return to the road
As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads. But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.
(re)Starting with a clean sheet
As many businesses try to plot their way out of the Covid 19 nightmare, they are focusing on the practicalities of how to reopen, deliver on customer promise and expectations, navigate government support schemes and manage the all important cashflow throughout.