OC&C advise Ethos Partners on acquisition of Darts Corner
We are pleased to congratulate Ethos Partners on their acquisition of Darts Corner, the UK’s leading specialist darts retailer and brand owner. OC&C provided commercial due diligence to support the transaction.
Founded in 2005, Darts Corner has grown from a niche online retailer into a global e-commerce business, with customers in over 100 countries and a strong portfolio of proprietary and third-party brands including Mission, Ruthless, and Designa. The business has delivered impressive growth in recent years, doubling revenue from £11m in 2020 to over £21m in 2025. This performance reflects the strength of its direct-to-consumer proposition, growing international footprint, and brand-led innovation.
Ethos Partners, a leading lower mid-market private equity investor, will support the next phase of Darts Corner’s growth, with a strategy focused on international expansion, platform scalability, and the continued development of its owned brands.
OC&C and Private Equity
We’re a leading global strategy consultancy with deep expertise in the retail sector. We work with investors and management teams across all stages of the deal lifecycle, from diligence to value creation.
In private equity, we’ve commercially advised on over 500 successful transactions globally over the last five years.
How we can help:
- Commercial due diligence and vendor due diligence
- Strategic support for portfolio companies
- Investment theme development and asset screening
- Post-deal value creation planning
For more information on our experience in this space, please get in touch with our team or email: [email protected].
