Questions addressed in this report:
In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by ‚professional‘ TV players (e.g. broadcasters and content producers). We relied upon a range of external and publicly available sources for our analyses, alongside non-proprietary YouTube data on 19 ‚entertainment‘ genres where professional players‘ content is most commonly present to supplement our findings. To give depth to our research, we conducted two dozen interviews with broadcasters and production companies.
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