New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.

Those who remember physics lessons will know nature abhors a vacuum. The same is true of business – and a political vacuum is exactly what we have after a rudderless UK ejected itself from Europe, sending the markets into a tailspin not seen since the global recession.

For the globe’s biggest fmcg players, the economic and political chaos unleased by Brexit could hardly have come at a worse time as the industry has stumbled to its weakest post-recession level of growth.