Stop or go

The world of automotive is changing, and fast.

The advent of subscription models, mobility, car sharing, electrification and autonomous are all potential disruptions viewed as an opportunity by some and a worry or threat by others. To test the reality, we have conducted an “Automotive disruption speedometer” based on primary research with consumers to understand how attitudes and behaviour is changing on the ground.

The results bust some myths (Generation Rent are still interested in having cars) but also show some clear, and in some cases surprising, shifts in driver behaviour that will have implications for all businesses in the market. Now is the time to reassess strategy to seize the opportunities.