OC&C advises Orvian on its acquisition of WMR Group

Orvian, a digital innovation group backed by Xenon Private Equity Small Cap, has acquired WMR Group, a leading Italian digital marketing business, further strengthening its capabilities across digital strategy, technology and marketing.

OC&C provided buy-side commercial due diligence to Orvian in support of the transaction.

Based in Padua and Venice, WMR Group specialises in digital marketing, e-commerce and performance marketing, supporting businesses in strengthening their digital presence and driving growth. The business has established a strong reputation in the Italian market, supported by leading technology partnerships and certifications, including Google Premier Partner, Google Marketing Platform and Meta Partner, alongside recognised expertise across the e-commerce and retail sectors.

Orvian brings together specialist businesses across digital strategy, design, e-commerce, technology, artificial intelligence and media. Backed by Xenon Private Equity Small Cap, the Group has continued to expand its capabilities through strategic acquisitions, building an integrated platform of complementary digital and professional services businesses.

The acquisition of WMR Group represents a further step in Orvian’s growth strategy, strengthening its digital marketing and performance capabilities while broadening its offering to clients. The addition of WMR Group will support greater collaboration across Orvian’s specialist businesses, combining technical expertise, creativity and technology to deliver integrated digital solutions.

The transaction also coincides with Orvian’s reorganisation of its offering into four areas of expertise, reflecting its ambition to provide clients with a more integrated approach to digital transformation. By bringing together complementary capabilities, Orvian is well positioned to support businesses navigating increasingly complex digital challenges and seeking to make digital innovation a driver of competitive advantage and long-term growth.

OC&C and Private Equity

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In private equity, we have commercially advised on more than 500 successful transactions over the last five years, encompassing both sell-side and buy-side roles.

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