Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together.

We have a world-class Analytics team who use a mix of proprietary tools and bespoke, human-led analyses to support strategic decision making.

This insight gives an introduction to how we approach some of the tough questions we’re helping our clients answer, including pricing, location planning, space allocation, workforce optimisation, and marketing effectiveness – as well as how to build ongoing analytics capability within an organisation.