New frontiers

OC&C's annual review of the Top 50 Global FMCG Companies

Wednesday, 11 May 2011


As growth slows in the ‘Old West’, global suppliers are venturing into new territories.  But they are facing stiff competition from domestic players – as this year’s ranking of the top 50 global FMCG companies reveals.

Now the West has been won, the global gunslingers of FMCG are crossing the borders into high-growth, emerging economies.  But there are no easy wins to be had. They're having to go head to head with major local players in the fight for market supremacy – as this year’s Global 50 league table of the world's top FMCG suppliers reveals. The table, compiled exclusively for The Grocer by OC&C Strategy Consultants, offers a tantalising glimpse at where the future powerbase of FMCG will lie. The top 10 remains unchanged but further down the list seismic shifts are taking place.  Indeed, some national players are now growing so strongly in their domestic markets that they have usurped established multinationals in the rankings …

Read Publication

Experts in this insight:

Suggested Reading

Tuesday, 17 January 2012

Are you good enough?

Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses

Wednesday, 7 September 2011

Enter the dragons' den

The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players

Monday, 21 May 2012

The big leagues

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

Monday, 2 July 2012

The dawn of the e-tailers

OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.