Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Reports
OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
OC&C Digital Media Index: Online TV in 2019
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
The OC&C Fundex 2019: How was it for you?
Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a great guest experience. Easier said than done
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
Articles
The new polyglots
How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?
Analytical culture: The key to unlocking big data’s potential?
We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Consultant 2020: how analytics is changing graduate skillsets
The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)
Analytics through the looking glass
One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis