Consumer Goods

We are a team of people first and consultants second and enjoy building relationships with individuals from right across the spectrum of consumer goods – from insurgent manufacturers of breakthrough consumer brands to established world leaders looking to disrupt their industries.

Our in-depth knowledge from working with producers and manufactures at one end of the spectrum, and with retailers and leisure operators at the other, gives us a unique perspective on how to drive a step change in growth and performance.

The combination of our experience, passion and personal commitment, enables us to build winning partnerships with our clients to make decisive change across a set of critical issues as varied as the products in the sector:

  • Overall business growth and competitive positioning
  • Brand and portfolio development
  • Maximising the potential from private label
  • Harnessing the potential of digital technology in sales and marketing
  • Geographic and channel expansion
  • Route to market and channel strategies
  • Rethinking commercial functions and sales force effectiveness
  • Maximising the value from customer partnerships with the retail and wholesale trade including category management and commercial terms
  • Acquisition, synergy evaluation, integration and divestment
  • Strategic organisation design and change

To find out more, speak with one of our experts.

Our experience and personal commitment to clients – whether they are hungry and ambitious new start-ups or established world leaders – guides our work on critical issues

Our thinking

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

A generation without borders

As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

On the edge

With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report

Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Action stations

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market

Ice and a city slice

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth

Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer

Working up a six pack

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying

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