Digital

We bring together a range of sector and functional experts from across OC&C to support our clients in some of their highest priority business concerns when it comes to digital. This mix of expertise enables us to design bespoke, innovative solutions to our client's most pressing issues.

We can help you address a number of business-critical questions:

Looking to build the best plan to grow?
From start-up to scaled-up, growth strategy is one of our core capabilities. We work with digital businesses ranging from start-ups to multinational giants, often supporting them through the entirety of this journey.

Looking to acquire, divest, or IPO?
We are experts in mergers and acquisitions, supporting both Private Equity investors and corporates across all stages of the investment cycle – ranging from identifying and assessing potential investment targets, to seeking out minority or majority investors, to IPO. Our team has developed a set of proprietary tools to answer the most pertinent questions on buyers’ and sellers’ minds when it comes to digital businesses.

Looking to expand internationally?
Opportunity abounds for digital businesses – but international expansion brings with it its own set of challenges, with key questions around a number of themes such as go-to-market strategy, proposition design, and operating models. We help our clients answer these key strategic questions while ensuring pragmatic execution, and our ‘on the ground’ experience in a number of major global markets helps us to craft strategies that are genuinely bespoke.

Designing new propositions?
Whether a digital native business or an offline business finding its feet in the digital world, we help our clients understand what their target customer really wants and how to build propositions around them. We deploy industry-leading customer insights to really understand customer needs, build effective customer segmentations and design propositions and strategies around this.

Optimising your approach to sales and marketing?
We have extensive expertise in all aspects of sales and marketing – marketing analytics, salesforce effectiveness, pricing, and many more.

Rethinking customer journeys?
We work with digital businesses to understand customer needs and to ensure that they are ‘joining the dots’ across all of their routes to market in order to meet them. For many of our clients, this goes both ways – we regularly support digital businesses in building the right offline presence to support their online business.

Transforming your operating model?
The right operating model is a key enabler for executing a digital strategy.

For the digital-first, your operating model and organisation has data and digital at its heart. But scaling from start-up phase to a more structured, mature and even international business can be hard. We work with digital native companies to help them scale, putting in place the tools, operating model and organisation to take their business to the next level.

If your heartland is offline, we can help you transform your operating model to embed digital at the heart of everything you do, making sure that you are well-placed to meet the rapidly evolving needs of your customers. If you are a digital native business, we can support you in professionalising and scaling your model as you grow and expand your business.

Our experience and client base in digital spans five areas:

Our cross-sector Digital team brings together experts with the capability and experience to help businesses scale and thrive in today’s digital age.

Our Thinking

Tuesday 06 December 2022

The big squeeze

In collaboration with our long-standing partners The Grocer, we’re delighted to share our annual Food and Drink Top 150 report. Despite having to adapt to Brexit, the Covid-19 pandemic and increased sustainability pressures in recent years, the UK food and drink industry has shown good resilience and exited 2021 in relatively good health.

Thursday 10 November 2022

Hitting the brakes

Our 3rd annual Speedometer report follows up our research in 2019 and 2021. We have drawn on a survey of over 9000 consumers across 8 countries (USA, Germany, France, UK, Netherlands, Italy, China, Australia) to understand the underlying disruptive trends affecting the automotive industry.

Tuesday 08 November 2022

Sound Investing

Music is roaring back as an asset class. In our latest insight we explore the value chain and industry structure, identify key trends shaping the market and unpick investment opportunity areas.

Tuesday 08 November 2022

The forecourt of the future

Electric vehicle (EV) adoption across Europe is unstoppable. For fuel station forecourts this presents great change and opportunity in equal measure. In our latest report, we look at how the race to net zero is impacting the evolution of EV ownership, the future of charging and what consumers care about most, alongside its impact on forecourts. We also consider how forecourts can approach their strategy to futureproof business models and embrace the opportunities that lay ahead.

Friday 21 October 2022

All about value

In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a 50 year low, we reveal how consumer attitudes and behaviours are shifting.

Thursday 20 October 2022

Moving consumers to sustainable choices

The UK retail sector has set itself an ambitious target of being net zero by 2040. It’s become clear the sector cannot achieve this alone and moving consumers to more sustainable choices is a crucial component for success. In conjunction with the British Retail Consortium, we’ve spoken to thousands of UK consumers, uncovering how aware they are about where their behaviour drives emissions and the actions they’re already taking, alongside how ready and willing they are to adapt in the future.

Monday 10 October 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst backdropped against an unpredictable and volatile period.

Tuesday 20 September 2022

Investing in Winners

The world faces a monumental challenge over the next decade in order to avoid more than 1.5C of warming and there’s increasing recognition of the crucial role that technology and software must play in enabling this decarbonisation.

Tuesday 02 August 2022

Consumer sentiment outlook

Findings from our latest UK consumer sentiment survey are in. In a survey powered by Dynata, we’ve unearthed how consumer segments plan to spend their money over the coming months. It’s clear that while there are obvious challenges, there are definite pockets of opportunity.

Thursday 28 July 2022

Succeeding in a squeeze

With inflation at its highest rate in over 40 years, and consumers reassessing their spending, businesses will have to work harder – and smarter – for the money in people’s pockets.

Tuesday 12 July 2022

The Right Fit

The Apparel industry has been subject to major market forces: the pandemic accelerated online penetration by 5-10 years, new marketplace and resale models have intensified competition, Instagram, Tik Tok and now the metaverse have proliferated channels to market, and consumers and regulators are continually raising the sustainable fashion bar.

Wednesday 22 June 2022

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.

Tuesday 24 May 2022

The new checklist – where to invest as inflation hits home

If the recent gloom from central banks has you dusting off your recession playbook, think again. A downturn may be looming, but – to use a now-familiar adjective – the circumstances are very much ‘unprecedented’.

Monday 21 February 2022

Battling the bubble

Welcome to Consumer M&A in 2022. Valuations are at record highs, and trade and private equity are fighting fiercely for the best deals. With everyone gunning for the same growth areas, how do you ensure you’re not backing a bubble?

Thursday 17 February 2022

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.