Analytics

We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.

Our Analytics team addresses the most complex strategy questions such as:

  • Loyalty and customer segmentation
  • Range and pricing
  • Yield optimisation
  • Marketing effectiveness
  • Workforce optimisation
  • Location and network strategy
  • And many others

All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.

For organisations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:

  • Process, organisational design, data culture and tech stack reviews
  • Opportunity identification
  • Roadmap for implementation and conditions for success
We help clients realise the potential of their data using analytics and AI

Our Thinking

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space


Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers


Consultant 2020: how analytics is changing graduate skillsets

Changing graduate skillsets


Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany


Go figure Workforce Analytics

Lots has been written about Amazon Go and reinventing grocery, Wholefoods, and addressing perceived customer pain points. And yet if you talk to big retailers in the UK their #1 concern is labour cost, coming huge labour cost inflation, and poor labour productivity.


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