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Into the vortex
The most critical trend we observe today in software companies is a growing tendency for SaaS ‘power brands’ to keep on winning. Here's the secret to their success...
B2B Pricing with COVID-19
Lockdowns have had huge immediate impact on business activity with great uncertainty on when “normality” will return, combined with the prospect of a longer-term recession. Many companies are facing severe short-term pressures, and understandably look to pass this on to their suppliers via price negotiations. So how should B2B companies think about reacting to pricing pressures?
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
ICT Services: Financial impacts on a “critical enabler” in a Covid-19 world
This report is a strategic and financial analysis on the potential impact of Covid-19 on B2B-focused ICT businesses
Looking over the precipice
The potential impact of COVID 19 on B2C & B2B Media: Initial perspectives
It's the uncertainty not the hardship that's so difficult
It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly
Course correction: Getting sales, marketing & customer success right in SaaS
SaaS deployment is removing many of the major GTM challenges faced by traditional on-premise software, especially for companies targeting a large potential customer base
Hidden technology growth engines
It is hard to imagine that somewhere deep in the UK are 50 companies, who have created 25,000 jobs and some £10bn of increased value over the last 3 years, yet remain largely unknown
The sales force conundrum
Getting sales right is a strategic priority for B2B information companies. Their unique combination of high fixed costs and extremely low truly variable costs means that every new customer win, and every further sale to an existing customer, flows straight to the bottom line
Classifieds 3.0: The reinvention phase
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
Is this the future of international media?
Last week Condé Nast and Condé Nast International - respectively the separate US and International arms of the legendary publishing empire - announced that they were to merge
Growth in the era of “Walled Gardens”
The broader US AdTech eco-system will continue to witness major developments especially around the increasing dominance of Walled Gardens, with further industry growth