Zee Ashraf

Senior Leadership

Zee专注于电子营销和客户获取,他同时与媒体主、消费品品牌、营销服务和技术提供商合作。

在过去逾十年间,他与直接面向消费者的企业携手制定制胜的客户获取和保留战略,并推动或响应客户业内的破坏式创新。他还广泛地与媒体和营销生态系统内的所有者和运营商(包括媒体主、媒体代理公司和技术公司)合作,与他们共同制定战略和价值主张。与此同时,Zee还积极参与这些行业的并购活动,与各类投资者和资助人广泛合作。

教育与先前经验

  • 剑桥大学,文学硕士,工程学硕士
  • 安达信会计师事务所,研究学者
  • 在学术休假期间设立并搭建电子医疗保健数据平台“My Clinical Outcomes”
"思考近期的市场演变绝对有必要。但如果进一步思考“之后情况又会怎么样”,你就会获得有趣的发现。"

相关出版物

2020年6月16日

Growth in the Video Gaming Ecosystem: the new role of games as media

Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.

2020年4月21日

Keep calm and play on: The rise of Digital Leisure

Perspectives on the growth of Digital Leisure and the characteristics of a winning model

2018年10月23日

Are you up to speed with Due Diligence 2.0?

In an environment of high deal valuations and plentiful dry powder, investors need to work harder than ever to track down the best assets and set themselves up to make a strong investment

2017年1月31日

Up close & personal

OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe

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