Veronica Wang
Senior Leadership
拥有9年多在大中华区及亚洲的战略咨询经验，涉足各种消费和零售行业，尤其了解美容、服装及奢侈品行业。
为国内外各类客户提供咨询服务，深入探索价值链各环节，为企业量身定制商业战略，从而帮助客户拓展亚太地区、尤其是大中华地区的业务。专业经验丰富，擅长为企业制定全方位战略，涉及客户开发、产品组合/范围优化、定价和促销、线上/线下业务扩展、商业模式设计等各个层级。
教育与先前经验
- 伦斯勒理工大学：经济学硕士学位
- 复旦大学：国际金融学士学位
"行之有效的策略才是最佳策略。"
相关出版物
无国界的一代
新一代进入消费领域，关于Z一代的讨论充斥着神话和误解。他们会扼杀商业街还是拯救环境?他们会从手机上抬起头来吗?
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong
跨越信任的鸿沟
在2013-2015年暂缓增长之后，中国奢侈品市场又重拾光彩，涨幅显著
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Indigo is the new blue
China's apparel market, having experienced double-digit growth for decades and now surpassed the US to be the biggest apparel market in the world, has undoubtedly emerged as the key battlefield for brands
Dress for success
China is now the world's largest apparel market. Despite the slowdown of the economy, apparel retail in China remains one of the fastest-growing markets in the world