New drinks, old tricks
The OC&C US Beverage Innovation Index 2009
2009年4月21日报告
Judging by the hundreds of new products launched every year, the beverage companies are an inventive lot. Yet, many of these new products are mere line extensions and few are breakthrough innovations.
OC&C separates the true innovators from the copycats. More than ever, product innovation in the beverage industry is an important tool when faced with shifting market dynamics - categories are maturing. The majority of segments including RTD beverages, functional drinks, tea, coffee, water and carbonated soft drinks are expected to experience slower or even negative growth in the next five years. Fast changing consumer preferences continue to support strong growth in niche segments and specialised product formats.
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New frontiers
As growth slows in the ‘Old West’, global suppliers are venturing into new territories. But they are facing stiff competition from domestic players – as this year’s ranking of the top 50 global FMCG companies reveals
Only the strong thrive
It’s been a turbulent year for the top 150 suppliers, with inflation and recession both hitting manufacturing hard. The big brands are rising to the challenge, but own label and smaller branded companies are struggling
Running to stand still
After the storm of recession, dead calm. Sales have flattened for the top 50 fmcg giants of today but a few are speeding along
Retail nation
UK economy and touches us all in many ways as customers, employees or partners
Weathering the storm
It is clear to all of us that our great industry is moving through tumultuous times. A deep recession is being followed by a long stagnation