Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

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A generation without borders

As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?


A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong


Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened


Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models


Journey to the centre

Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend


On the edge

With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report


Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory


Are you up to speed with Due Diligence 2.0?

In an environment of high deal valuations and plentiful dry powder, investors need to work harder than ever to track down the best assets and set themselves up to make a strong investment


The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry


Vertical software

Many of the best vertical software businesses make money with a well-established playbook: pick leading market positions and must-have products, drive pricing, up-sell and cross-sell; make the right bolt-on acquisitions to fill out the vertical


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