It’s hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world’s population are operating under lockdown with this number continuing to escalate rapidly.
But the hardship that these conditions create for so many people is easier to cope with than the uncertainty of what comes next.
Undoubtedly on the front line of this global battle, where resources are stretched beyond breaking point, the questions are not about the next week but the next few hours and how to handle the next influx or prioritisation of scarce medical supplies.
But for many businesses the space between the immediate crisis response (which most have faced into rapidly and effectively) and how to plan for the next few months looks terrifyingly uncertain.
For leaders in these times tackling this uncertainty and the paralysing effect it can have is a critical challenge. Of course there is no single solution – because there remain many imponderables of how this pandemic will play out (how long will it last, will it recur, when will lockdown be released, etc).
There are ways however to mitigate some of the worst of the uncertainty.
These are clearly a small selection of the many potential responses that businesses can consider to tackle this issue of uncertainty. Whichever approach you take it’s critical to recognise that this is a far bigger driver of stress for us all than facing into hard actions that need to be taken.
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