OC&C Strategy Consultants advises on Unilever’s acquisition of Grüns

OC&C Strategy Consultants is pleased to have supported Unilever on its acquisition of Grüns, a fast-growing US-based greens supplement brand.

Founded in 2023, Grüns has rapidly established itself as a leading player in the US greens supplement category, offering nutrient-rich “superfood” gummies designed to make daily wellness simple and engaging for consumers. The brand has built strong momentum through its digitally native model, distinctive positioning and high levels of consumer engagement.

The acquisition marks a further step in Unilever’s ongoing portfolio transformation towards premium, high-growth segments, with a particular focus on Beauty & Wellbeing and the US market. The transaction is expected to close later this year, subject to customary regulatory approvals.

OC&C provided commercial due diligence support to Unilever, leveraging its deep expertise in consumer health, wellness and digitally-led brands. Our work focused on assessing the attractiveness of the greens supplement category, Grüns’ differentiated consumer proposition, and its potential to scale within Unilever’s global platform.

This transaction reflects continued momentum in the wellness space, where consumers are increasingly seeking convenient, enjoyable formats that drive adherence and long-term engagement.

OC&C and Private Equity

We’re a leading global strategy consultancy, working with both major global corporations and local champions across the Consumer Goods industry. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

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• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target.
• We can translate your investment thesis into an actionable 3–5 year value creation plan.

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