Online buying poised for Hong Kong expansion

The growth of e-commerce is inevitable in Hong Kong, as the younger demographic has a different purchasing habit compared with the older generation, says Pascal Martin, a partner in OC&C Strategy Consultants.

« Shopping is very easy and convenient in offline stores because there are plenty of them in the city, close to everyone’s home, » says Martin. But, he adds, the younger demographic is also buying online, with the most popular sites worldwide such as Amazon.com, ASOS.com and Taobao.

Although Hong Kong has a dense physical retail environment, its revenue in the e-commerce market is forecast to grow at an annual rate of 9.8 percent until 2022, Martin says.

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