Serving up a winner

China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines. The middle class is growing explosively and is expected to reach one billion people by 2030. As disposable incomes rise and a younger generation of middle class emerge, lifestyles are changing. Chinese consumers are eating out more frequently than ever before and developing an appetite for international cuisine. Restaurants are racing to stand out against a backdrop of increasing competition for a share of the ‘Chinese stomach’.

How does one begin to untangle the diverse and fragmented restaurant landscape to find a winning formula? OC&C delves into this topic with an in-depth study, covering consumer surveys and store audits, in search of the answer.