Ready for the storm

Covid-19 has driven huge changes across the consumer goods industry; with major channel shifts from offline to online and out of home to in-home, in the relative appeal of different categories and brands to address changed consumer need-states, in the resilience sought within supply chains, in the importance of balance sheet strength, and in thousands of operational details to enable the industry to successfully function through different stages of lockdown. Our latest annual study of the Global 50 FMCG giants shows that whilst these changes pose many challenges they also create opportunities and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow.

This turbulence creates larger than ever gaps between winners and losers. Are you positioned to be one of the winners?

• Is your portfolio well positioned to capitalize on changes to consumer needs?
• Are you strongly present in the channels that consumers have gravitated towards?
• Is your supply chain resilient to local disruptions?
• Can you capitalise on competitors who are exposed and struggling to adapt?
• Can you use your balance sheet to fund M&A that step-changes your competitive position?

If you’ve answered ‘no’ to any of the above – or would just like to find out more about the OC&C Global 50 – our team would be delighted to hear from you.