Taking on the machines

The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled. We surveyed nearly 25,000 different consumers in 8 countries on their perceptions of over 450 retailers.

The quarter of a million ratings of individual retailers that this research generates provides an exceptionally strong foundation by which the strength of different retail propositions can be measured. Once again the OC&C proposition index is headed by Amazon, a retailer that continues to show tremendous strengths across multiple markets and dimensions of the consumer proposition.