Will Hayllar

Senior Leadership

Will is a Partner in our Consumer Goods practice.

Areas of particular expertise include applying end-game thinking to develop growth and competitive strategies that capture the true value creation potential of businesses. He also works with corporate and private equity clients on all stages of the transaction lifecycle, from opportunity identification through acquisition and ultimately divestment.

Education & Prior Experience

  • Cambridge University: MEng, Engineering 
  • Ministry of Defence
"We work hand in hand with our clients to ensure the strategies developed end up as theirs not ours."

Related publications

Wednesday, October 2, 2019

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

Tuesday, June 4, 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Tuesday, October 30, 2018

On the edge

With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report

Monday, March 5, 2018

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Monday, November 20, 2017

Ice and a city slice

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth

Friday, September 29, 2017

Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

Friday, September 23, 2016

Kill or cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change

Saturday, July 9, 2016

New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50

Thursday, August 13, 2015

Flat footed

The sustained slowdown being experienced by the Global 50 FMCG giants is partly a reflection of cyclical exchange rate and commodity effects but also more concerning structural growth challenges

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