Will Hayllar

Senior Leadership

Will is a Partner in our Consumer Goods practice.

Areas of particular expertise include applying end-game thinking to develop growth and competitive strategies that capture the true value creation potential of businesses. He also works with corporate and private equity clients on all stages of the transaction lifecycle, from opportunity identification through acquisition and ultimately divestment.

Education & Prior Experience

  • Cambridge University: MEng, Engineering 
  • Ministry of Defence
"We work hand in hand with our clients to ensure the strategies developed end up as theirs not ours."

Related publications

Monday, October 7, 2019

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

Monday, July 8, 2019

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

Tuesday, June 4, 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Tuesday, October 30, 2018

On the edge

With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report

Thursday, October 4, 2018

Heading for a fall?

The anticipatory impacts of Brexit are already writ large across the UK's food and drink producers. Our latest review of the UK's Top 150 producers shows that whilst  inflation-driven growth has returned, that same inflation has squeezed margins and sent ROCE to 30 year lows

Tuesday, June 19, 2018

Davids and Goliaths share the gold

Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape

Monday, March 5, 2018

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Monday, November 20, 2017

Ice and a city slice

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth

Friday, September 29, 2017

Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

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