Talking shop: The rise of voice commerce
Will voice commerce be the next evolutionary step in digital commerce? And if so, what will it mean for retailers who have choices to make about how, where, and with whom to invest in voice? And what will it mean for consumer product brands who will need to get their products searched for and sold through voice?
We did a study in recent months to understand the trends in using smart speakers for shopping, in the US and the UK, and what these early indicators could mean about the future. Here are our findings…and our thoughts on the implications for retailers and consumer goods companies today.
Key Contacts
Matt Coode
Partner
Will Hayllar
Global Managing Partner
Suggested articles
View all articles
Tuesday, May 30, 2023
Next Generation Operating Models
Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
Monday, February 6, 2023
7 key reflections for the retail sector
Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
Wednesday, November 16, 2022
Lifelong Loyalty
Loyalty programmes have long been used as a mechanism to secure customer loyalty and many have become significantly more sophisticated in recent years. Our latest...
Monday, June 28, 2021